Privacy Policy

Last updated: 1 January 2026

PlayJoy Toy Emporium Pty Ltd (ABN 48 372 615 890) is committed to safeguarding the personal information you share with us. This Privacy Policy explains how we collect, hold, use, and disclose your data in line with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

1. Information We Collect

We may collect the following categories of personal information when you interact with our website, visit our store, or communicate with our team:

Identity details — your name and, where relevant, the name of a gift recipient.
Contact details — email address, phone number, and postal address.
Transaction data — records of products purchased, payment method (we do not store card numbers), and order history.
Technical data — IP address, browser type, device information, and browsing behaviour collected through cookies and similar technologies (see our Cookie Policy).
Communication data — messages you send via our contact form, emails, or social-media channels.

We only collect information that is reasonably necessary for our business functions. You are not required to provide personal information, but some services — such as placing an order or submitting an enquiry — cannot be fulfilled without it.

2. How We Use Your Information

We use the data we collect to:

Process and fulfil orders, including Click & Collect requests.
Respond to enquiries submitted through our contact form or by phone.
Send order confirmations, dispatch notifications, and receipts.
Improve our website, product range, and overall customer experience.
Distribute our newsletter, but only where you have given explicit consent.
Comply with legal obligations, including Australian Consumer Law requirements.

3. Data Sharing

We do not sell or rent your personal information. We may share limited data with trusted third parties who assist us in operating our business, including:

Payment processors (e.g., Stripe) for secure transaction handling.
Shipping and logistics partners to deliver your orders.
Analytics services that help us understand website usage trends.

Each third party is contractually required to handle your data securely and only for the purpose for which it was shared. We do not transfer personal information outside Australia unless necessary to complete a transaction, and we take reasonable steps to ensure overseas recipients comply with the APPs.

4. Your Rights

Under the Australian Privacy Principles you have the right to:

Access — request a copy of the personal information we hold about you.
Correction — ask us to update or correct inaccurate records.
Opt out — unsubscribe from marketing communications at any time via the link in our emails or by contacting us directly.
Complain — lodge a complaint with us or with the Office of the Australian Information Commissioner (OAIC) if you believe your privacy has been breached.

To exercise any of these rights, please email [email protected] with the subject line "Privacy Request." We will respond within 30 days.

5. Data Security

We employ industry-standard measures to protect your information, including encrypted connections (TLS), restricted staff access, and secure hosting infrastructure. While no system is completely immune to risk, we review our security practices regularly and take breaches seriously in accordance with the Notifiable Data Breaches scheme.

6. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The "Last updated" date at the top of this page will always show the most recent revision. We encourage you to review it periodically.

7. Contact Us

If you have any questions about this policy or how we handle your data, please get in touch:

PlayJoy Toy Emporium Pty Ltd
15 Maple Lane, Weston Creek, ACT 2611, Australia
Phone: (02) 5765 4321
Email: [email protected]